What is a Digital Marketing Strategy? (Definition & How-To) (2023)

When we think of digital marketing, it’s easy for our minds to leap straight to the flashy stuff. You know what we’re talking about—highly engaging content and cool brands that interact with their customers in novel, headline-making ways.

However, while the work of great brands may appear effortless on the surface, you can guarantee it’s always underpinned by a rigorous digital marketing strategy. When launching a new campaign, devising an effective strategy is always the first step you should take.

If this is all alien to you, don’t fear. In this post, we strip things right back, asking: What exactly is a digital marketing strategy, and how do you create one? In covering the topic, we’ll answer the following questions:

  1. What is a digital marketing strategy?
  2. What makes an effective digital marketing strategy?
  3. Digital marketing strategy examples
  4. How to create and deliver a digital marketing strategy in 8 steps
  5. Key takeaways

While ‘devising a strategy’ might not sound as exciting as creating great content, it’s just as critical and can be a lot of fun, too, as we’ll see. But before we get to that, let’s dive in with the basics.

1. What is a digital marketing strategy?

A digital marketing strategy outlines a business objective and identifies steps for achieving this through digital channels. Sounds simple enough, right? In its most basic form, it is pretty straightforward. Remove all the jargon and buzzwords and ‘digital marketing strategy’ is essentially the fancy term for a business’s online game plan. What do you want to achieve, what do you need to do to achieve it, and what digital techniques and channels will you use?

Digital is transforming the way we shop, work, travel, and interact with friends and family. That’s why a digital marketing strategy is something all businesses now need. Indeed, many pour huge amounts of money and resources into creating strategies that will achieve their goals (which tend to include things like lead generation, sales, brand awareness, or building loyalty).

Why is it so important to have a digital marketing strategy in place?

We know what a digital marketing strategy is, but why is it important to have one? Surely businesses can get by without, right? You could indeed try. But why take the risk?

A digital marketing strategy is like a blueprint for you to follow. Without it, a business is essentially winging it. Even if you’re an expert in all the digital marketing techniques, from content creation to SEO, none of this is enough on its own. Knowing how to use these tools is necessary, of course. But so is knowing when to use them.

Think of this as a bit like building a house. You might be an expert craftsperson, but start building the roof before the walls, and your house will quickly collapse! The same goes in business—a digital marketing strategy can help you avoid similar mistakes. By defining your goals upfront, you’ll know which actions to take, when to take them, and why. You’ll also have a much better idea of what success should look like and how to measure it.

What’s the difference between a digital marketing strategy and a digital marketing campaign plan?

Before we go further, we need to highlight a distinction between digital marketing strategies and digital marketing campaign plans. The two are often confused but there’s a subtle difference. Think of it like this: if a digital marketing strategy is a blueprint for a house, the digital marketing campaign is the process that explains, in detail, how to construct the house. To clarify, let’s dive a bit deeper here.

The digital marketing strategy

A digital marketing strategy is a high-level plan. It uses data-driven insights to define objectives and ensures that these align with the overall direction of the business. For instance, let’s say a cosmetics company has a makeup line that hasn’t been selling well. To increase sales, they decide to rebrand the product line. As a result, their marketing objective might be ‘to increase sales of this product by 5% over the next year.’

Next, the company’s strategy will cover what needs doing to achieve this objective. For example, ‘to promote this product, we need to raise brand awareness with the new target audience: teenagers aged 16-19.’ The strategy will then include broad actions that need taking to achieve this. Finally, it includes broad timeframes, such as ‘this campaign needs to run for six to twelve months’. However, it might not go into more detail than that.

The digital marketing campaign plan

While the strategy outlines the broad objectives, the digital marketing campaign plan is more detailed. Although it’s technically a part of the strategy, it defines the individual tasks, techniques, tools, and timeframes for delivery.

(Video) Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn Digital Marketing | Simplilearn

For example, it might include deadlines for activities like content creation or pay-per-click advertising (or whatever else you’ve identified as suitable for delivering on the objective). Our cosmetics company’s marketing campaign plan, for instance, might include a sixth-month schedule with dates for completing individual pieces of content, when they will be released, via which channels, how to measure engagement, and so on.

If this isn’t clear, don’t worry—we’ll go into more detail in section four. First, though, let’s look at what a digital marketing strategy requires to succeed.

What is a Digital Marketing Strategy? (Definition & How-To) (1)

2. What makes an effective digital marketing strategy?

Time to get down to the details! What exactly makes a digital marketing strategy effective? According to the Digital Marketing Institute, which has over 160,000 members worldwide, there are seven ingredients for a successful digital marketing strategy. In this section, we’ll look at each of these in brief.

1. Establish realistic objectives

Starting a new project is exciting! But with this excitement must come caution. That’s because there’s a risk of thinking we can achieve more than we really can. Rather than overstretching with too many objectives, aim for simplicity. If you have numerous objectives, that’s OK, but ensure they’re all working towards the same ultimate purpose.

Whatever your objective (or objectives) you should ask yourself the following: Do they align with the organization’s overall goals? Are they realistically achievable given the time, money, and resources you have available? (If the answer is no, it’s time to rethink them!)

2. Choose appropriate key performance indicators (KPIs)

Once you’ve established your goals, you need to identify appropriate KPIs against which to measure them. Without clear goals and success metrics, it’s easy to lose focus. KPIs measure whether a goal was reached and can help us identify areas for improvement.

When determining KPIs, ask yourself how each one relates to your objective, how you intend to measure it, and how it will help you define what success (or failure) looks like. Be willing to change your KPIs as you go. When it comes to executing your campaign plan, your initial KPIs may not serve the purpose you thought they would when you started out.

Learn more: What are marketing metrics, and which ones should you know about?

3. Familiarize yourself with the sales funnel

The sales funnel is a common business tool used to identify the steps a typical customer takes throughout the sales journey. While there are many variations, it typically begins with brand awareness (on the broad end) and ends with sales or closing (on the narrow end). The steps in between include things like engagement (where prospective customers actively connect with a brand), evaluation (where they assess the brand’s value), and conversion (where they become paying customers).

For the most part, digital marketing deals with the broad end of this spectrum, i.e. brand awareness and engagement. It’s all about relationship building. However, loyalty and retention marketing are also important, since these deal with existing customers at the narrow end of the spectrum. Any digital marketing strategy must consider each step carefully, to support customers throughout the entire brand journey.

4. Understand what makes effective content

Great content is more than just well-written blog posts or videos with high-production values. It needs to serve two purposes. Firstly, it should push the company’s core messaging. Secondly, users should find it engaging and perhaps even shareable.

Striking the balance between the needs of business and the needs of prospective customers is tricky. It helps to begin by building your product or service offering, then producing ads or content that drive customers towards this with compelling content and clear calls to action. At the same time, it must be relevant to your customers while accounting for practical issues like SEO. Nobody said content creation was straightforward!

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5. Allow for contingency and flexibility

Just as you would build contingency into any project plan with a client, you should do the same for your digital marketing strategy. Being too rigid is a guaranteed way of getting in trouble. Although the emergence of fields like data analytics has reduced much of the guesswork, marketing is never an exact science.

Current affairs, shifts in the business landscape, what your competitors are doing, and other unforeseen factors can all impact your digital marketing strategy. Build in ‘breathing room’ and be prepared to change direction if necessary.

6. Produce a library of reusable content

As far as possible, try to create what’s known in the industry as ‘evergreen content.’ This is content that remains relevant over long periods, is SEO optimized, and can be shared across numerous different digital channels.

Naturally, you’ll probably want to complement your evergreen content with context-specific or responsive material that’s relevant to current affairs. However, your digital marketing strategy will be much easier to execute if you have a library of reusable collateral that keeps customers and prospects engaged and gives you something to fall back on in the case of an emergency.

7. Remain goal-focused

It sounds obvious, but always remain focused on your goals. They should drive everything you do. When you reach an important milestone in your strategy, or something forces you to change direction, ask yourself: Does this serve our end goal? Are customers/prospects still engaged?

If the answer to any of these questions is no, you’ll need to reassess your approach. Don’t worry if that happens, though. Frankly, planning and uncertainty go hand-in-hand when it comes to digital marketing. This is challenging but juggling the two makes it fun, as well. Honestly, you should be more concerned if nothing changes at all!

3. Digital marketing strategy examples

Okay, we hear you say! We understand what makes an effective digital marketing strategy, what about some examples, already? We’re with you. It’s much easier to visualize this stuff by looking at what real companies are doing. So let’s look briefly at three businesses that have their digital marketing strategies nailed. First up…

Digital marketing strategy example 1: Innocent Drinks: Social media marketing

What is a Digital Marketing Strategy? (Definition & How-To) (2)

Source: innocentdrinks.co.uk

Innocent Drinks are regularly cited as one of the best examples of how to do digital marketing right. We hate to be a broken record, but damn: they’re good!

Innocent is famed for its unique tone of voice which is friendly, relatable, funny, and yep: just a bit weird. While their ultimate aim is to sell juice and smoothies, they’ve built a loyal fanbase on social media and are experts at customer engagement. While it’s pretty common now, they were one of the first companies ever to use Twitter to engage directly with their followers in a non-corporate, human voice. And although many organizations have since tried to emulate them, Innocent still does it better than anyone else.

Innocent uses regular quizzes, jokes, and competitions to engage with followers, as well as clever awareness events like their annual ‘Big Knit.’ This sees volunteers knitting tiny winter hats to go on their drinks bottles. For every one sold, they donate a small percentage to charities for the elderly. This is a great example of a digital marketing strategy that engages customers at all stages of the sales funnel. It creates engagement, pushes customers to buy their products, and fosters loyalty from existing buyers. Bravo, Innocent!

Digital marketing strategy example 2: ASOS: User-generated content

What is a Digital Marketing Strategy? (Definition & How-To) (3)

(Video) Digital Marketing Strategy & ROI Definition, process, steps benefits of Digital Marketing Strategy

Source: duffy.agency / ASOS

British fashion empire ASOS has one of the most successful digital marketing strategies of any clothing brand. This is partly because they launched in 2000, right at the dawn of the digital era—digital marketing has been in their blood from the start. But it also comes down to knowing their audience and finding appropriate ways to engage with them.

First up, ASOS knows that their target audience is millennials, who are highly active on social media. Tapping into this demographic, in 2014, they devised a hugely successful user-generated content campaign. This offered Instagram users the opportunity to feature as the face of ASOS on their social media channels. All they had to do was share images of themselves in ASOS clothing, using the hashtag #AsSeenOnMe.

This approach not only fostered brand engagement but also resulted in tonnes of free advertising, creating a snowball effect. Although the campaign ended years ago, the loyalty remains: ASOS is still one of Europe’s highest-grossing fashion retailers.

Digital marketing strategy example 3: Taco Bell: Influencer marketing

What is a Digital Marketing Strategy? (Definition & How-To) (4)

Source: Chrissy Teigen on Instagram

Back in 2012, Nielsen reported that 92% of people trusted word-of-mouth recommendations from family or friends over all other forms of advertising. We reckon fast-food chain Taco Bell got the memo and ran with it because, in 2013, they launched one of the first-ever influencer-marketing campaigns.

Taco Bell sent several quirky notes and gold rings (emblazoned with their name) to what they called some ‘special ladies.’ This included popular social media users, actresses, and models (including Chrissy Teigen) who had previously shown some love for the brand. Because the influencers shared images of the jewelry with their many millions of followers, Taco Bell generated greater brand awareness and conversation amongst those who might not have given them much notice before.

This quirky approach ticked many boxes: shareable content, great engagement, and loyalty rewards. And while public awareness of influencer marketing is greater today (meaning perhaps this approach would meet more consumer cynicism) it was a cutting edge idea at the time. Hats off to Taco Bell!

4. How to create a digital marketing strategy in 7 steps

We’ve learned what a digital marketing strategy is, why companies need one, and who’s doing it well. But how do you go about creating one? In this section, we provide a step-by-step guide to creating your own digital marketing strategy.

1. Research and analysis

The first step in any strategy is to ensure you have the necessary data at your fingertips. Data-driven insights will help you determine appropriate objectives and KPIs. Upfront, this will involve some significant research and analysis, comprising three main threads:

  • Understanding your business: You should analyze your company’s past performance, assessing everything from turnover to website clickthrough rates and customer retention. While not all this will necessarily be relevant to your strategy, it will all help identify where your strengths and weaknesses lie.
  • Understanding your competitors: Just as you assess your strengths and weaknesses, do the same for your competitors. Examine their digital presence, see which ones are doing well and which are not. Ultimately, you want to get as clear an idea as possible of the past, present, and future direction of the business landscape.
  • Understanding your customers: Finally, you must research your existing and prospective customers. What size audience do you have? What demographics do they fit into? What are their interests and dislikes? What are their passions? And, of course, what digital channels do they use? All this will help you to create a tailored and more successful campaign.

2. Devise your high-level strategy

Once you’ve done some research and are feeling confident about the insights you’ve obtained, it’s time to get started with your strategy. A common framework for devising digital marketing strategies is the GOST model. This stands for goals, objectives, strategies, and tactics, and covers everything you need from high-level thinking to the detailed aspects of your campaign.

  • Goals: This is a general aim, which has direct value to the business. For instance, a goal could be to grow the company to $5 million over the next five years.
  • Objectives: Objectives are more specific than goals. While they also have direct value, they describe what needs to be done to achieve the high-level goal. For instance, to grow the business to $5 million, you might need to boost overall sales revenue by 10% each year over the next five years.
  • Strategies: This outlines the general methods and capabilities you require to achieve your objectives. For instance, to boost sales by 10%, you might need to hire a new team or invest in new technologies.
  • Tactics: This outlines the specific activities required to implement the strategy, such as building a social media presence, creating x-amount of new pieces of engaging content per month, or launching a seasonal webinar.

While there are other models available, they all ultimately cover the same points. The most important thing to understand is that every strategy is different anyway: how they shape up depends a lot on your business and industry.

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3. Define your audience

Following your research phase, you should already have a good understanding of your target audience. However, it may be quite broad. Now that you have your high-level strategy in place, it’s time to get more specific. This can involve numerous activities, but two common ones are creating customer segmentations and buyer personas.

  • Customer segmentations help you to identify or predict market interest for your particular product or service. They divide existing or prospective customers into broad groups based on demographic measures such as age, location, gender, and so on.
  • Buyer or user personas are more personal; they help you map the emotional and behavioral needs of specific customers you might want to target. While this profile represents the outline of an ‘ideal’ customer (rather than a real individual) it will help you to determine how best to shape your messaging, what kinds of content to produce, and how likely your audience is to engage with this content.

What is a Digital Marketing Strategy? (Definition & How-To) (5)

4. Select channels

As part of defining your audience, you’ll need to identify which channels they use. Common digital marketing channels include email marketing, PPC advertising, social media, affiliate marketing, and online public relations, although there are many more. Depending on your strategy, you might focus on one or several channels. Determining this is important, as the channel/s you use will inform the type of content you produce.

5. Create a content plan

Presuming you’ve defined your product or service offering, it’s time to shape a message that will push this to your target audience via your selected channels. Your content format will depend on numerous factors. For instance, social media marketing is a key channel where video content is often very popular. Meanwhile, email marketing will involve creating some compelling copy, whereas website marketing might mean producing white papers or PDF booklets that your users can download.

Beyond the format, you’ll also need to consider the subject matter of your content. As well as your target audience’s interests, look at what’s currently trending. Check out Google search and make sure you investigate what your competitors are doing. This includes your bad competitors—even unsuccessful campaigns are informative as they can tell you what sorts of content to avoid. Do plenty of trawling of your chosen channels and social media, too, to see what kinds of content your target audience engages with most: do they like factual content? Funny? Emotive? Or something else entirely?

6. Select KPIs and benchmarks

Once you’ve produced some great content, it’s tempting to put it out there right away. That’s fine, but only do this if you’ve already identified KPIs and benchmarks. Without these, it’s impossible to measure the success or return-on-investment of your campaign.

Common KPIs in digital marketing include things like: web traffic sources, website leads, clickthrough rates, brand awareness metrics (such as search volume data or unique impressions), and lead conversion.

Choosing KPIs is not enough on its own, though. You should also set benchmarks (which define your aspiring goal). For example, perhaps you want your campaign to achieve 15% lead conversion or for a mailshot to obtain a 30% clickthrough rate. Once you’ve selected KPIs and defined your benchmarks, you’re safe to finally execute your campaign!

7. Assess results against KPIs

Lastly, you must measure your campaign’s success. This isn’t just something you do at the end of the campaign (although you should do it then, too) but throughout. There are many free digital marketing tools available for measuring live data, so there’s no excuse not to assess as you go. Presuming you’ve selected suitable KPIs and benchmarks, this should be relatively straightforward.

Did you meet your benchmarks? If so, excellent. Why was your campaign so successful? What can you take from this to improve further? Likewise, if your campaign fails to meet its benchmarks, what can you change? Did you have the wrong content, or were you measuring against the wrong KPIs? Sometimes this requires a bit of forensic analysis but it’s very important to try.

If something isn’t working, don’t just stick to the strategy. Change it. Adapt as necessary, and you can still get your digital marketing strategy back on track!

5. Key takeaways

There we have it: digital marketing strategy demystified! In this post, we’ve defined what a digital marketing strategy is, why it’s important, and what it involves. We’ve learned that:

  • An effective digital marketing strategy defines a business objective and identifies steps for achieving this objective through digital channels.
  • Even if you’re an excellent marketer, a digital marketing strategy acts as a blueprint to follow and helps you measure success.
  • Successful digital marketing strategies are flexible and adaptable with realistic objectives, clear KPIs, and user-focused content.
  • Creating a digital marketing strategy involves 7 key steps: Research and analysis, defining a strategy and an audience, selecting digital channels to target, creating a content plan, choosing KPIs and benchmarks, and assessing your results against these.
  • Brands that have launched successful digital marketing campaigns include Innocent Drinks, ASOS, and Taco Bell.

Digital marketing is fun, varied, challenging, and stimulating. Maybe it’s the role for you? To learn more about a potential career in digital marketing, try out this free, self-paced short course.

(Video) What Is Digital Marketing? Introduction to Digital Marketing for Beginners

You may also want to check out the following posts:

  • What is multichannel marketing?
  • What is cross-channel marketing?
  • What is the marketing mix?


What is a Digital Marketing Strategy? (Definition & How-To)? ›

Experts define digital marketing strategy as using online resources to reach the target customer. Identifying where, why, and how a company makes a profit is one of the building blocks of a digital marketing strategy. It helps formulate a marketing plan that aligns with the business goals and customer requirements.

What is an example of a digital marketing strategy? ›

A digital marketing strategy determines what activities you'll undertake to perform well on those platforms. Key examples of digital marketing platforms include: Google Ads: World's largest online advertising platform. Google Analytics: Data analytics platform for understanding your website users.

What are the 10 steps to creating a digital marketing strategy? ›

Here are the fundamental steps to building a solid digital marketing strategy for your brand:
  1. Set a goal. ...
  2. Evaluate your existing digital marketing presence. ...
  3. Understand the digital sales funnel. ...
  4. Build buyer personas. ...
  5. Locate your customers on the funnel. ...
  6. Create a content plan. ...
  7. Analyze results.

What are the 7 C's of digital marketing? ›

The 7 Cs of digital marketing- customer, content, context, community, convenience, cohesion, and conversion are a scalable and reproducible framework aimed to help marketers achieve their objectives. Today, digital marketing is the foundation of every business.

What are the 4 C's of digital marketing? ›

The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4 C's determine whether a company is likely to succeed or fail in the long run. The customer is the heart of any marketing strategy. If the customer doesn't buy your product or service, you're unlikely to turn a profit.

What is the best digital marketing strategy? ›

Some deliver better results than others, so we'll examine the 11 most effective digital marketing strategies used in our current industry.
  • SEO. ...
  • Social media marketing. ...
  • Email marketing. ...
  • PPC advertising. ...
  • Video marketing. ...
  • Online (and in-person) events. ...
  • Chatbot and live chat marketing. ...
  • Earned media.
Jul 22, 2022

What is the best digital strategy? ›

10 Steps to Building an Effective Digital Strategy
  • Define Your Goals.
  • Develop Audience Personas.
  • Create a Journey Map.
  • Identify Key Channels.
  • Develop a Content Strategy.
  • Draft a Content Calendar.
  • Plan Your Resources.
  • Simply Measure.
Jan 25, 2016

What is a successful digital marketing strategy? ›

Measuring user engagement is one of the most common ways of tracking success in digital marketing. It makes sense: by measuring how users engage with your online activities, you get direct metrics about the people you are targeting. That's important to every marketer.

What does a digital strategy look like? ›

A digital strategy focuses on the technology that creates new business models that are more automated, efficient, and streamlined to become a fully digitally-integrated business.

What are the three pillars of digital marketing strategy? ›

3 Pillars of a Basic Digital Marketing Strategy for Higher Ed
  • 1st pillar: an enrollment-driven website.
  • 2nd pillar: effective content.
  • 3rd pillar: lead generation.
  • Putting it all together.
Jan 30, 2023

What is the digital marketing process in simple words? ›

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

What are the 5 traits of a successful digital marketer? ›

Below are some of the most important skillsets successful digital marketers possess:
  • Adaptability and Creative Problem-Solving. Digital marketers face something new every day. ...
  • Curiosity and Love of Learning. ...
  • Leadership Skills. ...
  • Business Acumen. ...
  • Communication Skills. ...
  • Analytic Skills. ...
  • Persistence.
Jan 9, 2023

What is digital marketing A to Z? ›

A To Z digital marketing Agency is a brand new online marketing agency. Established in 2013, A To Z digital marketing Agency was founded to take your company to a new height by relies on digital marketing. We believe companies always look for new methods and strategies to make increase their sales.

What is one of the 4 major elements of digital marketing? ›

The 4 elements of digital marketing include 1) market research, 2) website development, 3) online advertising, and 4) social media marketing. Each of these elements is important in its own right and should be carefully considered to create a successful digital marketing plan.

Who is No 1 in digital marketing? ›

Most Visited Digital Marketing Websites
1kmail-lists.comBusiness and Consumer Services > Digital Marketing
2hubspot.comBusiness and Consumer Services > Digital Marketing
3tpbid.comBusiness and Consumer Services > Digital Marketing
4gemius.comBusiness and Consumer Services > Digital Marketing
46 more rows

What is the easiest type of digital marketing? ›

Email marketing is one of the easiest, most effective types of digital marketing, as it consistently reaches an audience of regular customers and potential buyers.

What is your top 3 digital marketing strategies to attract clients? ›

Marketing strategies to attract and retain customers
  • Leverage social media.
  • Start a blog.
  • Maximize search engine optimization (SEO).
  • Create a call to action (CTA).
  • Engage influencers.
  • Build a mailing list.
  • Create an affiliate program.
  • Engage customers with chat.
Mar 10, 2023

What are the four pillars of digital strategy? ›

The framework outlines the four pillars of digital transformation we see today: IT uplift, digitizing operations, digital marketing, and digital businesses.

What is a sentence for digital strategy? ›

Digital strategy is the application of digital technologies to business models to form new differentiating business capabilities. In the future, all business strategy will be digital strategy.

What is the least effective digital marketing? ›

Here are the tools that respondents said were least effective:
  • Twitter. Real estate is a visual game. ...
  • Paid leads. You're often up against a lot of competition, and you're shelling out a lot of money to do so.
  • Not having enough time and refusing to hire out. ...
  • Spreading yourself too thin.
Sep 24, 2015

What are two digital marketing strategies? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

What are the 9 steps to creating a digital marketing strategy? ›

What are the steps to create a digital marketing plan
  1. Set goals.
  2. Define your audience.
  3. Conduct a competitive analysis.
  4. Conduct a SWOT analysis.
  5. Determine your budget.
  6. Identify your channels.
  7. Develop specific tactics.
  8. Create a calendar.
Nov 27, 2020

What is an example of a digital first strategy? ›

Digital-first companies focus on delivering their service through digital mediums. MuleSoft is an excellent example of a digital-first company, as they have developed an integrated platform that allows customers to manage their business processes in one place.

What are 3 three core deliverables for digital marketing? ›

Digital marketing shouldn't be an intimidating topic. Success in this field rests firmly on three main pillars: Insight, Strategy and Analysis.

Who is the father of digital marketing? ›

A. Philip Kotler ... The “father of digital marketing,” Philip Kotler, is often referred to as such. He is an American professor who is credited with founding marketing as an academic discipline and has produced over 60 marketing books.

What is the first step in digital marketing? ›

The first step in the digital marketing process is the research stage. In this stage, the necessary information about the product & services, market, and target audience is collected. This information is used to create an informed marketing campaign.

What is the golden circle in content marketing? ›

This means that all of your correspondence, advertising, and press releases will take on a consistent, easily recognizable tone that's unique to your brand. The Golden Circle can help to guide customer engagement strategies as well by honing the focus of content marketing, email, and social media posts.

Which 6 phases of a digital marketing strategy has to be considered? ›

6 Steps to a Successful Digital Marketing Plan
  • Know your Unique Value. This is key in any industry, but it is especially important in the crowded health care market. ...
  • Know your Audience. ...
  • Get Personal. ...
  • Create Multichannel, Multimedia Content. ...
  • Make Sure People Can Find You. ...
  • Nurture Your Leads Throughout.
May 16, 2018

What are the 3 P's of digital marketing? ›

The New 3Ps Of Marketing: People, Personalisation And Privacy.

What are the 7 marketing strategies? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.

What are the 3 C's of marketing? ›

The 3 Cs of Brand Development: Customer, Company, and Competitors.

What are the 2 main pillars of digital marketing? ›

On the surface, the four pillars of digital marketing are:
  • Search Engine Optimisation.
  • Pay Per Click Advertising.
  • Inbound marketing.
  • Outbound marketing.

What are the four 4 rules in marketing strategies? ›

The four Ps are the key considerations that must be thoughtfully reviewed and wisely implemented in order to successfully market a product or service. They are product, price, place, and promotion. The four Ps are often referred to as the marketing mix.

What are the 5 major strategies? ›

In this article, we'll explore the 5 Ps in more detail and the tools that you can use in each area.
  • Strategy as a Plan. Planning comes naturally to many managers and as such, has become the default first step. ...
  • Strategy as Ploy. ...
  • Strategy as Pattern. ...
  • Strategy as Position. ...
  • Strategy as Perspective.

What are the four 4 types in effective marketing strategy? ›

4 Types Of Marketing Plans And Strategies
  • Market Penetration Strategy.
  • Market Development Strategy.
  • Product Development Strategy.
  • Diversification Strategy.

How do I make my digital marketing stand out? ›

12 Ways To Make A Business's Marketing Content Stand Out
  1. Find Your Niche. ...
  2. Know Your Audience. ...
  3. Use Multiple Channels. ...
  4. Create A Unique Brand Personality. ...
  5. Present Your Offering As A Solution. ...
  6. Move Beyond The Standard Approach. ...
  7. Prioritize Quality In Your Offerings. ...
  8. Offer Insight Into Current Issues And Trends.
Mar 30, 2023

How do you do digital marketing for beginners? ›

What Are The Basics In Digital Marketing?
  1. Creating a website.
  2. Building an email marketing list.
  3. Optimizing content on your website for search.
  4. Launching Google or Bing display ads.
  5. Reaching new audiences on social media (Facebook, LinkedIn, Instagram, Pinterest, Snapchat, and more)
Aug 26, 2022


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5. What is a Digital Strategy? | ProfileTree | Marketing Strategy | Strategies for Marketing | Business
6. Digital Marketing Plan Template & Example | TeamGantt


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Author: Dr. Pierre Goyette

Last Updated: 06/09/2023

Views: 6096

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Author information

Name: Dr. Pierre Goyette

Birthday: 1998-01-29

Address: Apt. 611 3357 Yong Plain, West Audra, IL 70053

Phone: +5819954278378

Job: Construction Director

Hobby: Embroidery, Creative writing, Shopping, Driving, Stand-up comedy, Coffee roasting, Scrapbooking

Introduction: My name is Dr. Pierre Goyette, I am a enchanting, powerful, jolly, rich, graceful, colorful, zany person who loves writing and wants to share my knowledge and understanding with you.