Top 13 Marketing Research Agencies for Informed Decision-Making (2023)

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Marketing research serves as the backbone for thriving businesses, supplying vital information and data that facilitate informed decision-making and strategic development. In the rapidly evolving and highly competitive business environment of today, marketing research agencies are instrumental in assisting organizations to decipher the intricacies of consumer behavior, market patterns, and sector fluctuations.

The best marketing research agencies in the business, have mastered the art of delving deep into the core of businesses, uncovering unique selling points and customer preferences that inform winning strategies. Considering that businesses in the US lose around $35 billion annually due to poor customer experience, these agencies provide organizations with the knowledge, data, and tools necessary to establish a strong market presence and foster customer relationships, emphasizing the critical role of customer-centricity in 2023.

Top Marketing Research Agencies for Informed Decision-Making:

  • 1. SmartSites
  • 2. Thinkpiece
  • 3. Ready to Launch Research
  • 4. Bixa
  • 5. PlanBeyond
  • 6. Antedote
  • 7. Isurus
  • 8. Stitch Marketing Research
  • 9. Highland
  • 10. Brandspeak
  • 11. Marketing Maven
  • 12. Provoke Insights
  • 13. B2B International
  • Frequently Asked Questions

What are the Benefits of Partnering with a Marketing Research Agency?

Engaging with market research companies offers a myriad of benefits for businesses striving to gain a competitive edge. These agencies play a crucial role in helping organizations:

  • Identify problem areas within the business
  • Detect market trends and emerging opportunities
  • Understand customer needs and preferences
  • Develop effective strategies for business growth
  • Set realistic sales targets and performance goals

Marketing Research agencies employ a wide range of innovative methodologies and techniques, from traditional methods like focus groups and surveys to cutting-edge technologies like artificial intelligence and big data analytics. This ensures that clients receive the most accurate, relevant, and actionable insights to inform decision-making and drive business growth.

Utilizing qualitative and quantitative research methods, marketing research agencies gather insights to help businesses navigate a competitive market landscape. Qualitative research focuses on consumer experiences, employing techniques like in-depth interviews and focus groups. Quantitative research involves statistical analysis and data collection through methods like surveys and click-streams.

Agencies use both primary and secondary data collection methods, with primary data being original information collected firsthand and secondary data referring to pre-existing information from various sources. They analyze the collected data using procedures like product testing, market segmentation, advertising testing, and pricing research, enabling businesses to unlock new opportunities and ensure sustainable growth.

Recognizing that every business is unique, these agencies work closely with their clients to understand their specific needs, goals, and challenges. They possess the skills and expertise to analyze complex data sets and distill them into clear, concise, and compelling narratives that inform and inspire business leaders.

Top Marketing Research Agencies for Informed Decision-Making

Below we are highlighting the industry-leading firms that excel in providing businesses with valuable insights, data-driven strategies, and in-depth market analysis.

These agencies stand out for their innovative methodologies, experienced teams, and commitment to helping clients navigate complex market landscapes to achieve sustainable growth and success.

1. SmartSites

Top 13 Marketing Research Agencies for Informed Decision-Making (1)

Proclaiming its position as an award-winning digital marketing agency, SmartSites has made a name for itself by consistently delivering exceptional marketing research services. Ranked #1 Marketing Research Agency by Goodfirms, SmartSites is based in Paramus, New Jersey, and has garnered recognition as a Google Ads Premier Partner, Microsoft Advertising Partner, and Facebook Marketing Partner since its inception in 2011.

Catering to a diverse clientele, SmartSites has produced remarkable results in various industries, such as home services, medical, legal, automotive, B2B, retail, industrial, and small businesses. By utilizing data-driven digital marketing strategies, SmartSites has successfully helped countless fintech businesses grow and flourish.

The key to SmartSites’ success lies in its dedicated and passionate team of over 100 digital experts. Committed to driving performance for businesses of all sizes, from small enterprises to Fortune 500 companies, the agency’s team consistently delivers top-notch services, ensuring the success and satisfaction of its clients.

Top 13 Marketing Research Agencies for Informed Decision-Making (2)


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2. Thinkpiece

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Distinguished by its unique approach, Thinkpiece emerges as an industry leader among marketing research agencies. This firm’s status as industry insiders allows them to connect seamlessly with clients’ worlds and collaborate effortlessly with product teams to offer actionable insights. Catering primarily to technology, healthcare, and financial innovators, Thinkpiece specializes in B2B qualitative marketing research and aims to simplify complex concepts. They work with an array of esteemed organizations striving to make a positive impact on the world.

Thinkpiece’s unparalleled perspective on research ensures that clients gain a fresh outlook on their market. The team, comprising experts with backgrounds in engineering, healthcare, and economics, is adept at grasping clients’ needs and delivering valuable insights.

3. Ready to Launch Research

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Ready to Launch Research is a California-based market research agency founded in 2014 with a mission to transform businesses through innovative market research solutions. Combining traditional quantitative and qualitative research methods with high-tech digital research strategies, their diverse team of experts effectively serves various industries and service sectors. Ready to Launch Research has quickly gained a reputation for offering an array of market research solutions while being mindful of time and budget constraints.

They understand the importance of actionable insights to maximize business potential and adapt to fast-changing market dynamics. Ready to Launch Research serves industries such as pharmaceutical, non-profit, consumer goods, and B2B services.

4. Bixa

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As a highly-ranked market research and strategy firm, Bixa has provided in-depth, data-driven insights to over 100 leading brands. With an impressive portfolio featuring successful collaborations with Google, IBM, and Cox2M, Bixa’s market research consistently drives results. Their work with Google consisted of qualitative and quantitative studies aimed at reformatting ads for shopping, travel, local/maps, education, and jobs to better engage Gen Z audiences across the US, Brazil, and India.

Bixa specializes in customer-centric, digital market research solutions that enable businesses to make well-informed strategic decisions. Their award-winning market research studio delivers actionable data that can be directly applied to clients’ businesses. Bixa’s services, besides qualitative and quantitative research, include deep audience insights, and guidance towards radically intuitive experiences.

5. PlanBeyond

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PlanBeyond is a boutique market research company dedicated to helping clients make better, smarter decisions through data-driven actions. The agency offers a wide range of market research services to drive customer acquisition, including qualitative research methods such as interviews and focus groups, and quantitative research methods such as surveys, segmentations, and optimization analyses.

Their qualitative research services involve focus groups, in-depth interviews, online communities, shop alongs, secret shopper visits, and user experience tests. PlanBeyond’s quantitative research offerings include surveys, conjoint analysis, MaxDiff tests, cluster analysis, pricing optimization, and product optimization.

PlanBeyond’s satisfied clientele ranges from startups to enterprises, and the company provides tailored market research services to help clients make effective, actionable business decisions. Their expertise covers brand awareness research, buyer persona research, competitive landscape research, customer segmentation research, go-to-market research, message testing, price optimization research, product concept testing, and product optimization research.

6. Antedote

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As an innovation consultancy, Antedote is dedicated to discovering and unlocking growth opportunities for its clients. The agency employs award-winning agile thinking to deliver strategic insights, inspire innovation, and ignite action. Antedote conducts in-depth research and uses data science, modeling, and next-generation digital tools to find unique answers to clients’ specific questions.

Their innovation services encompass strategy development, product development, and interaction design, ensuring clients’ best routes forward are identified and executed. Additionally, Antedote offers product innovation, brand guidelines, service blueprints, and storytelling services to assist clients in defining their paths to success. The agency boasts an impressive portfolio of work, including customer journey mapping for innovation white spaces, fusing brand positioning and innovation for growth, and sizing market opportunities for disruptive startups. With accolades such as the AQR Shortlist 2022 and Marketing Week Masters 2021 Shortlisted, Antedote has solidified its leadership in the innovation consultancy space.

7. Isurus

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Focusing on competitive B2B markets, Isurus stands out as a renowned marketing research agency that delivers research-based insights to help businesses excel. The firm boasts extensive experience in business software, healthcare, financial services, education, and manufacturing, showcasing a deep understanding of the complexities and nuances of B2B markets. Isurus’ senior team has successfully managed numerous projects and conducted thousands of interviews with B2B buyers, demonstrating their expertise in navigating intricate buying processes, competition, and market inertia.

Tailored to address various business challenges, Isurus’ services include understanding markets and buyers, sizing market opportunities, evaluating competitors, managing branding and communications, configuring offerings, and improving customer experience. The agency also caters to the technology sector, assisting B2B technology vendors in staying ahead of constant market evolutions and cybersecurity threats.

8. Stitch Marketing Research

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Emphasizing human decision-making, Stitch Marketing Research is a forward-thinking agency based in San Diego with over a decade of experience. This agency is known for delivering empathic research that incorporates subjective experiences, providing impactful insights that drive real business results.

Adopting the unique “Tested on Humans” approach, Stitch employs human-centered research methodologies such as focus groups, surveys, in-depth interviews, and strategic analysis. This enables them to cater to clients of all sizes, from local partners to global corporations, who view challenges as opportunities. Luke Thorkildsen, Category Product Manager at Bear Archery, praises Stitch for their ability to quickly understand the market and provide valuable guidance. Stitch’s services include Qualitative Research, Quantitative Research, Market Landscape Research, Marketability Assessment, Concept Testing, and Research Strategy Consulting.

(Video) Marketing Research

9. Highland

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Highland, a digital innovation and business solutions provider, prides itself on creating, designing, scaling, and custom-configuring digital products and experiences that promote human flourishing across the business landscape. With over 22 years of experience, Highland has launched more than 300 digital products.

Their commitment to people-first values is evident in the authentic and impactful work they deliver. Clients like Christopher Neuharth, VP of Experience and Digital Innovation at Children’s Wisconsin, appreciate Highland’s research, stating that it helped doctors validate their thoughts and improve patient experiences.

Highland offers a broad range of services, including Digital Innovation and Business Solutions. They have successfully partnered with organizations like Barron Designs, Children’s Wisconsin Hospital, MTS, and Treatment, providing customized solutions that drive growth and enhance customer experiences.

10. Brandspeak

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Since 2004, Brandspeak has been a top-tier UK Market Research Agency, supporting a wide range of clientele, including global brands, marketing agencies, start-ups, public sector organizations, and charities. With a strong reputation for providing expert qualitative, quantitative, ethnographic, and neuromarketing research, Brandspeak allows clients to fill gaps in their market knowledge and gain invaluable insights to stay ahead in the industry.

Brandspeak’s rapid growth can be attributed to the depth of their research expertise, the breadth of their research offer, cost-competitiveness, and their emphasis on exceptional account management. As a full-service agency, Brandspeak offers a wide range of services, including customer segmentation, brand development, advertising evaluation, customer experience, customer satisfaction, and market sizing & mapping. Additionally, the company is well-versed in qualitative research, quantitative research, ethnography, and neuromarketing, employing state-of-the-art tools and methodologies to address clients’ unique needs.

Their impressive track record speaks for itself, with clients such as Garner Denver Limited, Animal Friends Insurance, J.H. Tönnjes E.A.S.T. GmbH & Co. KG, and SHOTT Beverages praising Brandspeak’s professionalism, flexibility, and results-driven approach. With a dedicated team of market research experts, Brandspeak is committed to providing clients with accurate research and long-term benefits, enabling them to gain a competitive advantage in their respective markets.

11. Marketing Maven

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Dedicated to creating customized campaigns for diverse clientele, Marketing Maven stands as a dynamic full-service agency. They offer a wide range of services including email marketing, creative branding, market research, web design, and public relations, making them a one-stop-shop for businesses seeking expansion and success. Marketing Maven’s market research services showcase their commitment to staying on the industry’s cutting edge, using techniques like customer surveys, online communities, social media analytics, Big Data analytics, experiments and testing, deep-dive web crawling, sentiment analysis, listening sessions, web chats with focus groups, and data synthesis.

The agency excels at utilizing market research to craft stories and content that address audiences’ pain points, developing strategies based on robust, authentic, and transparent data. By leveraging the latest market research methods, Marketing Maven can identify potential opportunities and deliver fast results that yield valuable ROI.

12. Provoke Insights

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Provoke Insights is a market-leading agency that has carved its niche in the realm of branding, advertising, and content marketing research. Established with the mission to better align research with marketers’ needs, this New York-based global brand strategy and market research company focuses on delivering research-driven, ROI-enhancing marketing solutions. Provoke Insights’ unique selling point lies in its team of market researchers who possess extensive experience in advertising research and brand strategy, offering creative and impactful solutions that are relevant today and sustainable for the future.

With an obsession for research and data, Provoke Insights identifies critical factors that inspire new thinking and drive growth for organizations. The agency offers a comprehensive suite of services, ranging from market strategies to survey fielding, enabling the successful implementation and testing of advertising initiatives. The Provoke Insights Difference encapsulates its nimble and responsive approach, cross-disciplinary expertise, and actionable strategy & research.

Provoke Insights specializes in advertising testing, communication, brand equity, brand tracking, product development, product launch, and media research among consumers (B2C) and business professionals (B2B). The agency also conducts research to power innovative press and content marketing.

13. B2B International

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B2B International is a trailblazer in B2B market research, boasting unrivaled experience and an extensive global reach. Trusted by global companies, B2B International has conducted more B2B research studies, in more languages and markets than any other agency, gaining a unique understanding of the questions to ask, the people to talk to, and the decisions to be made.

With a focus on creating superior B2B experiences, the agency expertly navigates the complexities of the rapidly evolving business landscape, combining global experience, advanced research techniques, and a forward-thinking attitude to deliver multi-layered insights into the dynamics of change.

B2B International offers a diverse array of research services, including brand & communication research, customer research & segmentation, markets & opportunities research, product & proposition research, and thought leadership research. The agency has catered to clients across numerous industry verticals, from AkzoNobel and Henkel to Samsung and BP Castrol.

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Frequently Asked Questions

How do marketing research agencies differ from traditional advertising agencies?

While both types of agencies operate within the marketing domain, marketing research agencies focus primarily on collecting and analyzing data to uncover market insights and inform marketing strategies. In contrast, traditional advertising agencies concentrate on creating and executing marketing campaigns, including developing creative assets, media planning, and public relations. Marketing research agencies provide the data-driven foundation upon which advertising agencies build their campaigns.

What are the different types of marketing research methodologies?

Marketing research agencies use a variety of methodologies, which can be broadly categorized into quantitative and qualitative research. Quantitative research methods, such as surveys, experiments, and secondary data analysis, focus on collecting and analyzing numerical data. Qualitative research methods, such as focus groups, in-depth interviews, and ethnographic studies, aim to gather in-depth insights into consumer behavior, motivations, and perceptions. Many agencies employ a mix of both methodologies to provide a comprehensive understanding of the market.

How can I ensure the data collected by the marketing research agency is accurate and reliable?

Ensuring the accuracy and reliability of the data collected by a marketing research agency involves selecting an agency with a proven track record of delivering high-quality research. Look for agencies with a robust quality control process, adherence to industry standards, and transparency in their methodologies. Additionally, it is crucial to maintain open communication with the agency throughout the research process, providing feedback and verifying data as necessary.

What role does technology play in the services provided by marketing research agencies?

Technology plays a significant role in modern marketing research, with agencies increasingly leveraging advanced tools and techniques to gather, analyze, and present data. Examples of technology utilized by marketing research agencies include data visualization software, artificial intelligence (AI) for sentiment analysis, machine learning for predictive analytics, and online survey platforms. By incorporating technology into their research processes, marketing research agencies can deliver more accurate, timely, and actionable insights for their clients.


Top 13 Marketing Research Agencies for Informed Decision-Making? ›

There are 42,372 Market Research businesses in the US as of 2023, a decline of 0% from 2022.

How many market research firms are there? ›

There are 42,372 Market Research businesses in the US as of 2023, a decline of 0% from 2022.

What is the biggest market research company? ›

Nielsen is the largest market research company in the United States, but it's also the largest worldwide. Through its two business units, Nielsen Global Media and Nielsen Global Connect, it generates 3.8 billion in revenue in the US alone.

How does marketing research help decision making? ›

Chapter Summary. Marketing research serves marketing management by providing information which is relevant to decision making. Marketing research does not itself make the decisions, nor does it guarantee success. Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made.

What specific market research companies are there? ›

List Of Top Market Research Companies
  • Nielsen.
  • IQVIA.
  • Kantar.
  • Gartner.
  • IPSOS.
  • GfK.
  • IRI.
  • Dynata.
May 3, 2023

What are the 4 main types of market research? ›

Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

What are the 10 entities marketers market? ›

In fact, marketing involves ten types of entities: goods, services, experiences, events, persons, places, properties, organisations, information and ideas.

Which is better Kantar or Nielsen? ›

Nielsen scored higher in 2 areas: Overall Rating and Work-life balance. Kantar scored higher in 2 areas: CEO Approval and Positive Business Outlook. Both tied in 6 areas: Culture & Values, Diversity and Inclusion, Senior Management, Compensation & Benefits, Career Opportunities and Recommend to a friend.

Who is the top global research firm of the year? ›

January 17, 2023 – J.P. Morgan has been awarded the top ranking across all of Institutional Investor's Global Research team awards for the second time, after making history last year as the first ever firm to top all three rankings.

How many market research analysts are there in the US? ›

There are 134,700 people employed in the Market Research industry in the US as of 2023.

Where market research can influence decision making? ›

Taken altogether, market research can reveal ways in which a market is changing, which helps inform business strategy. Used to support business decisions, market research is often used to identify the need for new products and services.

What are 3 ways marketing research can contribute to business decisions? ›

Here are some specific areas where market research can help you build a stronger business.
  • Improve your branding. Many companies don't have a good handle on their brand. ...
  • Understand your customers better. ...
  • Measure the effectiveness of your marketing. ...
  • Identify new opportunities. ...
  • Get insights into product features.

How is research used in decision making? ›

Research evidence can help decision-makers understand a problem, frame options to respond appropriately, and address implementation considerations for interventions in specific contexts.

What are the two types of market research used by most companies? ›

Market research generally involves two different types of research: primary and secondary.

What are the 5 P's of market research? ›

The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things. Let's take a deep dive into their importance for your brand.

What are the 7 types of marketing research? ›

7 Types Of Market Research And How To Improve Them
  • Competitive Analysis. When businesses have nowhere else to start, they can always scrap data about their competitors. ...
  • Brand Sentiment. ...
  • Customer Decision-Making. ...
  • Customer Segmentation. ...
  • Market Messaging. ...
  • Product Pricing. ...
  • Product Development.
Dec 19, 2022

What are the 5 basic markets in marketing management? ›

There are five types of markets: Resource markets, manufacturer markets, intermediary mar- kets, consumer markets and government markets (see Figure 1).

What are the five major types of market? ›

Different types of market systems and structures
  • Perfect competition. A perfect competition market system occurs in situations where there are almost unlimited buyers and sellers. ...
  • Monopoly. ...
  • Monopolistic competition. ...
  • Oligopoly. ...
  • Monopsony.
Feb 3, 2023

What are the 5 types people marketing? ›

Standardized System of Marketing Person Classification. Setting level aside, there are 5 kinds of marketing people: The Storyteller, The Growth Hacker, The Specialist, The Expert, and The Drifter.

Who is the competitor of Nielsen? ›

Nielsen's competitors and similar companies include Gartner, International Data Group, Kantar, R.R. Donnelley, GfK and IQVIA. Nielsen is an information, data, and market measurement company. Gartner is a company that provides technology research, advisory, and consulting services.

Who is the competitor of Nielsen IQ? ›

NielsenIQ's alternatives and competitors. See how NielsenIQ compares to similar products. NielsenIQ's top competitors include Syndigo, The Data Council, and Spins.

Who owns Kantar? ›

WPP today announces that it has completed the transaction to sell 60% of Kantar, its global data, research, consulting and analytics business, to Bain Capital Private Equity, with respect to approximately 90% of the Kantar business, and that the proportionate transaction proceeds have been received.

What is Bank of America ranked in research? ›

Institutional Investor: Ranked Bank of America's Global Research No. 2 Top Global Research Firm. Ranked BofA Securities No. 1 for Fixed Income Research in Asia and Japan for 2021 — for the third consecutive year in Asia and for two of the past three years in Japan.

What rank is Goldman Sachs equity research? ›

#6 – Goldman Sachs

This company earns 16% of its revenues from its investment and lending accounts. They are into services like investment banking, institutional client services, investing and lending, and investment management for various segment clients.

Who is the head of Global Research at JP Morgan? ›

Joyce Chang is Chair of Global Research for J.P. Morgan's Corporate and Investment Bank, a global leader in Banking, Markets and Investor Services.

How much does a SEM analyst earn in the US? ›

Sem Analyst Salary
Annual SalaryHourly Wage
Top Earners$100,000$48
75th Percentile$79,000$38
25th Percentile$52,500$25

What is the highest salary of market research? ›

Market Research Analyst salary in India ranges between ₹ 1.5 Lakhs to ₹ 7.5 Lakhs with an average annual salary of ₹ 3.3 Lakhs.

What major is best for market research analyst? ›

Market research analysts typically need a bachelor's degree in market research or a related business, communications, or social science field. Courses in statistics, research methods, and marketing are important for prospective analysts.

Which market research technique is best for determining cause and effect relationships? ›

Causal Research is the most sophisticated research market researchers conduct. Its goal is to establish causal relationships—cause and effect—between two or more variables[i]. With causal research, market researchers conduct experiments, or test markets, in a controlled setting.

What influences decision making in marketing? ›

Personal factors: Audience demographics such as age, culture, profession, age and background play major roles in forming consumers' interests and opinions. Social factors: A person's social groups affect how they shop. Their income, education level and social class influence their buying behaviors.

How are market decisions made? ›

The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.

What are the three rules of marketing research? ›

The Three Rules of Marketing: 1) Focus 2) Focus 3) Focus | Ad Age.

What are the five 5 major reasons to do marketing research? ›

Read on to learn their top reasons for why you need market research.
  • Pursue Promising Business Opportunities. ...
  • Make Informed Business Decisions. ...
  • Gain a Competitive Advantage. ...
  • Stay Current and Relevant to Consumers. ...
  • Develop an Effective Marketing Strategy. ...
  • Refine Your Messaging During Pivotal Moments.
Nov 1, 2022

What are the two types of research that are used in decision-making? ›

Data-informed decisions are critical to a successful business. Research is the first step in collecting data. This video breaks down two main types of research: applied and fundamental research.

Which research is also called a decision research? ›

Decision Making, Psychology of

Nearly five decades after the seminal work of Edwards (1954), decision making research is becoming more prominent in psychology textbooks and a clear and separate research area has emerged, generally referred to as Behavioral Decision Research.

What is decision matrix in research? ›

A decision matrix evaluates and prioritizes a list of options and is a decision-making tool. The team first establishes a list of weighted criteria and then evaluates each option against those criteria. This is a variation of the L-shaped matrix.

What is the best type of marketing research? ›

Typically, a robust and complete market research effort involves quantitative and qualitative methods, since they both offer valuable perspectives and can be combined to generate actionable insights.

What is the most common type of marketing research? ›

One of the most commonly used market research methods, Surveys are an easy way to understand your target audience and allow you to test a large sample size to determine if findings are true across a larger segment of your customers.

What is the most widely used method of conducting market research? ›

Primary Market Research Method #1 – Surveys. Primary research is sometimes called “field research” because you need to take a more direct approach to obtaining your data, often in the “field.” Surveys are perhaps the most widely known and utilized method when it comes to market research.

What are the 6 steps of market research? ›

The 6 steps in the marketing process
  • Identify the opportunity. The first step is to define the problem you're aiming to solve. ...
  • Develop a research plan. ...
  • Collect the data. ...
  • Analyze your data. ...
  • Present your results. ...
  • Incorporate your findings.
Apr 6, 2022

What are the six basic markets? ›

DETERMINING MARKET EMPHASIS IN RELATIONSHIP MARKETING: These six markets - customer, referral, supplier, recruitment, influence, and internal - do not necessarily each need their own formal written marketing plan, though some organisations will find it useful to do that.

What are the 4 common types of market research? ›

Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

What is a good example of market research? ›

Interviews are a common type of primary market research that can be either in-depth or as simple as asking a question. An example of an interview in market research is when a business calls a current customer to ask how they are enjoying a product they recently purchased.

What is an example of a company using market research? ›

What do Starbucks, Apple, McDonald's, LEGO, Dove, and Zappos all have in common? Well, I'll tell you. These famous brands all depend on market research. These household names use the data to their advantage to win over their customers and challenge their competitors.

How big is the market for market research? ›

Questions Clients Ask About This Industry

The market size, measured by revenue, of the Market Research industry was $30.6bn in 2022. What was the growth rate of the Market Research industry in the US in 2022?

How many marketing agencies are there in the world? ›

There are 428,744 Global Advertising Agencies businesses as of 2023, an increase of 2.4% from 2022.

How many marketing consultants are there in the US? ›

There are 531,597 people employed in the Marketing Consultants industry in the US as of 2023.

What is the difference between market analyst and market researcher? ›

The main difference between market research and market analytics is that while market research is focused on collecting data directly from the market and customers, market analysis pursues a broader perspective of putting together data and insights from a wide variety of sources (including market research) to evaluate ...

How much does a market data analyst earn in the US? ›

Data Analyst Salary by Years of Experience

The average salary for a Data Analyst with 7+ years of experience is $113,693. The average salary for <1 year of experience is $75,177.

How much do you pay market research? ›

In general, you should plan to spend about $20,000 to $50,000 for a qualitative or quantitative custom market research project. For market research projects completed by a specialist firm within your industry niche, expect to lean into the higher end of that range.

Can you make money in market research? ›

Participating in Focus Groups or market research studies is one such way to earn extra income with minimal commitment. Research participation opportunities abound, but choosing legit studies is not always a given.

Is market research stressful? ›

They must have compiled reports about their findings in a timely manner since the launch of various products might hinge on their findings. As a result, the time constraints associated with this work can lead to stress for market research analysts.

Who are the Big 6 agencies? ›

The "big six" largest agencies, with their estimated worldwide revenues in quarter three of 2021 were:
  • WPP, London $4.45 billion.
  • Omnicom Group, New York City $3.43 billion.
  • Publicis, Paris $2.96 billion.
  • IPG, New York City $2.26 billion.
  • Dentsu, Tokyo $2.25 billion.
  • Havas, Paris $668 million.

What is the world's largest marketing agency? ›

WPP Plc is the largest employer in the advertising industry with over 100,000 employees. A recent report shows that The Procter & Gamble Company (NYSE: PG) was named the world's largest advertiser in 2021, having invested $8.1 billion in promotional activities that year.

What is the most powerful marketing in the world? ›

Let's move on to my list of the most powerful marketing campaigns ever!
  • The “Real Beauty” campaign, Dove. ...
  • The "Whassup" campaign, Budweiser. ...
  • The "Like a Girl" campaign, Always. ...
  • The "Year in Search" campaign, Google. ...
  • The "Thank you, Mom!" campaign, Procter & Gamble. ...
  • The "Man Your Man Could Smell Like" campaign, Old Spice.
Feb 6, 2019

What is the highest paid consultant in the US? ›

Top 15 highest-paying consulting jobs
  • Software consultant. ...
  • Business consultant. ...
  • Consultant. ...
  • Security consultant. ...
  • Management consultant. ...
  • Financial consultant. National average salary: $88,497 per year. ...
  • Systems consultant. National average salary: $93,956 per year. ...
  • Senior consultant. National average salary: $98,468 per year.
Mar 10, 2023

Who are the Big 3 consultants? ›

MBB is a shorthand way to refer to the “Big 3” strategy consulting firms, McKinsey & Company, Boston Consulting Group, and Bain & Company.

What is the hourly rate for a marketing consultant in USA? ›

A Marketing Consultant in your area makes on average $29 per hour, or $0.74 (3%) more than the national average hourly salary of $28.17.


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