The latest trends in Digital Marketing - ThePower Business School (2023)

Last year was marked by thousands of changes in digital marketing.

The metaverse… AI… Infinite changes in the algorithms…

And of course, all of this is undoubtedly reflected in the digital marketing trends of 2023. So if you want to be able to adapt to them to succeed with your strategies you have to be very very up-to-date.

Here we’ll tell you what digital marketing trends will mark the year.

What is digital marketing?

Let’s start by defining what digital marketing is. It’s the set of strategies that allow you to promote your products or services in the virtual world.

Today more than 70% of the world’s population has access to the internet, so not being on the web is betting everything on failure. It’s essential to be where users are moving, and the online world is definitely the answer.

However, it’s not just about being on the Internet, but about connecting with users’ needs when they want it most.

Think about it: How many times do you see commercials when you have your cell phone in your hands? Surely many times, and that’s what you want to avoid, to become just someone else in the crowd.

Read on to see how you can use digital marketing strategies to take your business to the next level.

The 6 latest trends in digital marketing

Digital marketing is an industry that never sleeps. In fact, every day we find new trends that fit the user’s needs; there’s an incredible saturation of undifferentiated products that abound in the market.

Today, when you enter any digital store, you will see hundreds of items that you can already see elsewhere, so it’s time to take advantage of the new trends that exist today. Some of them are:

1. Metaverse and virtual reality

We’ll start with the metaverse, a term we are sure you have heard in recent months and will continue to hear in the coming years.

It’s an alternative virtual reality which you can access through special devices such as glasses and in which you can interact with other people. The interesting thing is that everyone can have their own avatar and communicate through an immersive experience.

In other words, it’s like a second digital reality in which we will communicate with friends, family, and colleagues, having the possibility to do multiple activities such as working.

So how can we use it to our advantage to sell more products and services? That’s the question that will take you to the next level and there are already companies that are anticipating it.

Providing immersive experiences, offering discounts on the platform, and giving the possibility to use the product in a parallel reality. Think it through and implement it before it’s too late.

2. No cookies

A trend that has quietly arrived is eliminating cookies from our web pages.

The legislation of each country is changing rapidly in terms of user privacy, so in one way or another, you will have to adapt to avoid being penalized.

It’s said that 2023 will bet on first-hand data and the management and unification of the information we collect from each user to build a world without cookies.

3. Content quality at all times

Google continues to innovate and adjust to market trends, but there’s one thing that will never change. At the end of it all, the tech giant is all about solving its audience’s search intent, nothing else.

This means that the quality of the content will continue to be a fundamental trend in positioning a website at the top of the search engine. In addition, the algorithm takes into account the authority of the domain and the writer to index it on the web.

So now you know, focus on solving your client’s search intent and you will always have business opportunities with Google.

4. Featured snippets

As you may have noticed, Google is and will continue to be a fundamental element in digital marketing. However, it’s important to note the changes the platform is executing to adapt to new market needs.

Mobile and voice searches have completely changed the way people search for content, and we need to take note of this before it’s too late.

Now users not only go for the first option in the search engine, but they require the information in less time and that’s where the featured snippets appear.

This way, you don’t have to enter the url to find the answer, since Google shows it in a more than useful summary to save time. The higher it appears, the better results you will have.

5. Conversational marketing

One trend that is here to stay is the concept of self-service. That is, people want to have more experiences where they can choose what they want to see and reject intrusive experiences.

That is why chatbots and live chats that work to reassure the user have become so popular, as they are an ally to solve any customer inconvenience.

Likewise, conversational questionnaires and surveys in general have a great potential to attract leads, helping you to harvest that audience you want so much.

6. Video Marketing

We can not ignore the importance that video marketing has gained in the day-to-day, and the numbers speak for themselves: more than 82% of digital traffic will come from this type of content, so it’s time to give it the attention it deserves.

That’s why in the SEO techniques we find tips to use videos to improve the positioning of our website. In fact, videos are 53 times more likely to rank than any other alternative.

So, product demonstrations, events in general and educational seminars are some of the ideas you can implement to take advantage of this trend that is here to stay.

If you’re a personal brand you can increase your visits if you record yourself talking about that topic you are so passionate about. Cheer up once and for all and see how the results improve from one moment to the next.

TOP 6 Digital marketing strategies most used today

Knowing each of the strategies is one of the most important steps if you want to have a thriving business today. Let’s see them separately so you can make the right decision:

1. Search Engine Marketing

The first strategy on our list is search engine marketing. This is a model in which companies seek to rank at the top of Google through a pay-per-click method.

How do they do it? Simple, all search engines offer pay-per-click services, so you pay for each click on the link.

In this way, in a very short time, you will appear in the first positions on the search engine and you will only spend your resources as more people enter the ad. This allows you to have better control of your advertising investment and you will be able to pause or improve the strategy when you consider it pertinent.

2. Content marketing

On the other hand, we have content marketing, which is a strategy that aims to develop valuable content for the brand’s target audience.

The transcendental idea is to create content in different formats that help the customer solve a specific problem. In other words, it’s not about offering a product but educating them about the situations they are experiencing and the answers they can get.

In this sense, content marketing is very useful to position yourself as an expert in the field. This way, users will see you in a different way and will feel more confident when buying your products or services.

3. SEO

We continue with the list and now it’s SEO’s turn, which is the set of techniques that allow you to position your website at the top of Google without investing directly in advertising.

Remember when we talked about search engine marketing? Well, SEO is similar, only that here you will not be paying to be ranked, you will do it yourself in a natural way through techniques that have shown results over time.

To achieve this, SEO is divided into two aspects:

• SEO Off page

• SEO On page

In other words, SEO is like not paying rent and owning your own home. With search engine marketing you pay to be found, but with SEO you will be found without having to invest in it directly.

4. Inbound marketing

Now it’s the turn of inbound marketing. It’s one of the most interesting strategies because it’s made up of different marketing techniques to attract and engage the customer.

In short, it’s the creation of valuable content that captures the attention of the audience. Then the audience is added to a database and then goes through a maturation process until they become customers.

This way, the goal of inbound marketing is to create the most pleasant experience possible for all those who come into contact with your brand. Thus, we find the following stages:

• Attract
• Convert
• Close
• Delight

All this makes it one of the most attractive strategies to position a brand.

5. Marketing automation

Next on our list is marketing automation.

If we think about it, marketing is a lot of hard work. Creating content, looking at statistics, editing images, coordinating a work team, and everything related to developing medium-term strategies.

Well, to make our job easier, marketing automation was created. Basically, it’s a program that automates many digital marketing actions, allowing you to be more productive and efficient on a daily basis.

6. Permission marketing

Permission marketing is so well known that even a book has been created about it. It’s a relationship that you gradually build with customers to send information as long as they give you permission.

In this sense, this type of marketing is characterized by being anticipated, that is, users must be waiting for the communication, you can not send it by surprise.

In addition, it’s important that it responds to the needs of the audience and that it’s of interest to them at all times.

In addition, you have platforms like Google Analytics that show you thousands of metrics about what happens on your blog. It doesn’t get any better than this.

Final recommendations

There’s no doubt that when it comes to promoting our products and services we must look for the best alternatives to be as successful as possible. That’s where digital marketing comes in since it offers you everything you need to build a long-term project.

Let’s see, it’s true that if you go out on the street you will see a lot of people, but it doesn’t compare with the number of people on the web. So, creating a digital strategy will help you differentiate yourself from other companies as long as you choose the right metrics.

Today we wanted to talk to you about the most popular strategies that exist today so that you can determine which one best fits your business and make the leap you’ve been dreaming of.

It’s time to put yourself in your users’ shoes and create communication methods that match their tastes and needs. It’s useless to send massive promotional messages if in a short time, they will end up blocking us or something similar.

What do you think is the best strategy today? It all depends on your business model and the situation of your target audience.

We hope that with this information you will define once and for all the tactics you will apply in the immediate future. The time has come to turbo-charge your project and with digital marketing, you will achieve it.